- Execute integrated lead nurturing campaigns to increase the conversion of leads to sales opportunities
- Update and engage key prospects with relevant content and timely conversations as they move through their purchasing cycle
- Leverage valuable leads and inquiries to build a consistent pipeline and generate sales
- Eliminate unqualified prospects
- Establish realistic timelines for the purchasing cycle for long term prospects
- Increase sales productivity by nuturing the most qualified leads through the purchasing process until the timing is right to maximize the productivity of the sales team