Warming Up Those Necessary Cold Calls: 5 Tips to Remember When Cold Calling Business Leads
Even though lots of salespeople would like to avoid cold calling altogether, it makes a very effective sales tool. Here are five things you can do to ease your anxiety and make cold calling easier. When most folks think about cold calling, they don’t get
B2B Cold Calling Best Practices
This article re-iterates what we truly believe that cold calling is the most effective way to reach your target audience and ultimately the decision makers. This article talks about best practices but when you don’t have the time to do it yourself
When It Comes to Sales, the Phone Is Your Most Powerful Tool
This article is not only pro business to business telemarketing it offers statistics to back up the reasoning. I may be a bit bias but I like what this article points out. The Internet connects everyone on this planet instantaneously. Social-media
Seven Roles for Telemarketing Calls Within a Marketing Mix
There remain a number of distinct roles for telemarketing within today’s marketing mixes. Marketing is a process which requires continual adaption and innovation. In the drive to stay current, though, there can be too much focus on leading-edge techniques at the expense of
How Can Humor Help You Telemarketers
When conducting training’s on cold calling and telemarketing I always stress that adding humor to your conversation increases your credibility and begins to develop a sales relationship. When I first started IT’S YOUR CALL a longtime telephone sales rep and expert appointment setter
5 Ways to Reach an Evasive Decision Maker
In the e-book “Cold Calling for the Clueless” it states the “the Gatekeeper is our friend” in this article that statement is reinforced. I have several anecdotes how an appointment is set with all communication being through the gatekeeper. I’m not quite sure how I
How to Handle Rejection in Cold-Calling
Although b to b telemarketing is a lot less negative than b to c telemarketing it still takes a thick skin to handle the rejection that can occur when making cold calls. Even when making follow up calls (warm calls)
Prospecting
This article from Entrepreneur not only defines prospecting but differentiates between cold, warm and hot prospects and how each should be handled. Customers use IT’S YOUR CALL for all aspects of prospecting. Definition: The search for potential customers or buyers . When it comes to drumming up new
10 Lead Generation Strategies To Explore In Your B2B Organization
This article is a great resource for creating strategies for Inbound and Outbound marketing campaigns. I would add that most of the inbound strategies should have a follow up phone call component which would help to further qualify the prospects. Two
Why Prospecting Doesn’t Stop in the Summer
This article is spot on! We not only have clients that are make b to b telemarketing calls for prospecting, cold calling and lead generation we at It’s Your Call are ramping up our prospecting calling too. Summer time and prospecting for business – really? Absolutely. Summer is a great