B-to-B : You Make the Call
This article outlines a marketing strategy that incorporates various direct marketing efforts. As the title implies this works well for the b to b professionals but can also work in the b to c space. Having a plan before implementing a
How A Telemarketing Service Can Help Your Business
A telemarketing service is a quick and affordable method to contact prospective customers directly over the phone and subsequently even face-to-face to convince them to buy a product or service. Telemarketing is a commonly used direct marketing technique and is also referred to
5 Tips for Your Lead Qualification Process
This article describes the importance of having a lead qualification process. Many of our customers hire us on a project basis to qualify their prospects acquired from inbound marketing, trade shows , and other direct marketing campaigns. Using the phone to qualify leads
Prospecting
This article from Entrepreneur not only defines prospecting but differentiates between cold, warm and hot prospects and how each should be handled. Customers use IT’S YOUR CALL for all aspects of prospecting. Definition: The search for potential customers or buyers . When it comes to drumming up new
7 Ways To Be Better at Prospecting
This article says it all. Unfortunately many small businesses don’t have the time to dedicate towards making the prospecting cold calls. It’s Your Call is a business to business telemarketing service that is dedicated to helping businesses with their marketing efforts. So many
Lead Generation Statistics Show B2B Telemarketing a Useful Channel
Business to Business marketing needs to have a mix of all aspects of marketing. That over half of the B2B marketers still use direct mail and think that lead generation is most effective when done by utilizing telemarketing isn’t surprising. SEO, social
B2B Lead Generation
Many businesses use telephone marketing to communicate with their customers. Any firm that sells direct usually handles enquiries, gives quotes and takes orders over the phone. Small firms that target business customers can use the telephone to call sales leads,
B2B Telemarketing: Awesome Sales Tool, If Handled Correctly
A great article discussing b2b telemarketing as a lead generation tool but it doesn’t discuss how effective it can be with lead qualification. Following up on inbound leads, trade show leads or email blasts not only differentiates companies from their
Facts and Stats
The evolution of B2B marketing is interesting as this article states. The statistics sighted below are not all that new but when looked at with in the context of B2B digital marketing it seems new. Bottom line is that the B2B sales person needs