When should companies call web-generated leads for optimal contact and qualification ratios?
I’m always asked when the best time to do follow up calling. Below is part of a report that has looked at all aspects of the business to business lead qualification process. This part of the study looks at leads in an
The Only Way to Qualify Leads is to Call Them
It amazes me how many marketing people consider a simple filling out a website form makes a prospect a qualified lead. We’ve done numerous telemarketing campaigns for companies that generate leads from inbound marketing campaigns and then realize that the
The Insidesales.com/M.I.T. Lead Response Management Study
Recently I was asked when is the best time to call on leads. I shared the results for telemarketing from the study below. We have used the times table below to schedule calls and have had similar results. Not that we
When It Comes to Sales, the Phone Is Your Most Powerful Tool
A number of our customers use us to follow up on social media campaigns. To have a really effective digital marketing campaign a phone number should always be required before content (white paper, coupon, demos) is given away. This will
How often do you follow up?
Once again we were asked to do follow up calls to a “culled list” of prospects and once again half the list was not interested or bad numbers. Going to business networking events and collecting business cards is just the
Sensor Manufacturer Sensed Too Many Leads and Not Enough Bandwidth for Following Up on Hot Leads
A sensor manufacturer in Eastern Massachusetts had placed two advertisements in industry trade journals. After the advertisements had been running for a few months over a 1000 prospects had responded to the call for action and had been emailed the
The 7 most important stages in the b2b telemarketing funnel
This is a great breakdown of the B2B telemarketing process for generating leads. Defining the steps helps all involved to understand the various stages of the sales funnel. Working with our customers we make sure that everyone has the same
Sales Lead Generation
The quickest way to generate qualified leads is to utilize a b2b telemarketing process. It’s easy to utilize the internet and gather prospects but often times it’s easier to send an email and wait around for a response. To be proactive, and
5 do’s & don’ts of B2B lead qualification
This is a great article discussing b2b lead qualification. Often times marketers think more is better and just gather lead to be successful. B2B lead generation is great but never qualifying the leads results in wasted time and money. Many of IT’S YOUR CALL‘s
What Comes Next? How to Perfect the Follow-Up Call
You always know who you’re calling and what you need to say. B2B telemarketing is all about how you explain yourself to the person on the other end of the line. When you know everything there is to know about