B-to-B : You Make the Call
This article outlines a marketing strategy that incorporates various direct marketing efforts. As the title implies this works well for the b to b professionals but can also work in the b to c space. Having a plan before implementing a
Warming Up Those Necessary Cold Calls: 5 Tips to Remember When Cold Calling Business Leads
Even though lots of salespeople would like to avoid cold calling altogether, it makes a very effective sales tool. Here are five things you can do to ease your anxiety and make cold calling easier. When most folks think about cold calling, they don’t get
Using Phone Surveys For Effective Client Profiling
Periodically, we are hired to help marketers with their customer surveys. Not only is it a good way to learn more about the customers but a side benefit, not mentioned in this article, is that database cleaning occurs as well. In
Lead Generation That Converts Leads into Sales Opportunities
Recently, we were asked to help further qualify respondents to our customer’s lead generation campaign. We were able to uncover some immediate sales opportunities but we also determined where the other leads were in the sales process and helped to determine what
When You’re Hungry for Sales, Consider These Lead-Gen Tools
When people ask how successful b to b telemarketing can be I always say the program is only as good as your list. When implementing a lead generation program it’s important to know who are your best prospects. If your selling shoes
B2B Lead Generation
Many businesses use telephone marketing to communicate with their customers. Any firm that sells direct usually handles enquiries, gives quotes and takes orders over the phone. Small firms that target business customers can use the telephone to call sales leads,
Use cold calling for lead generation
This is a great article that outlines the b2b cold calling/ b2b lead generation process. My one critique is that there is little discussion about lead qualification. In order for lead generation to be valuable the prospects need to be
Warming Up Those Necessary Cold Calls: 5 Tips to Remember When Cold Calling Business Leads
Even though lots of salespeople would like to avoid cold calling altogether, it makes a very effective sales tool. Here are five things you can do to ease your anxiety and make cold calling easier. When most folks think about cold calling, they don’t get a
5 do’s & don’ts of B2B lead qualification
This is a great article discussing b2b lead qualification. Often times marketers think more is better and just gather lead to be successful. B2B lead generation is great but never qualifying the leads results in wasted time and money. Many of IT’S YOUR CALL‘s
Steps to Develop a Telemarketing Campaign
Implementing a b2b telemarketing strategy is the quickest way to start generating qualified leads. The following article does a nice job of outlining the steps. I would take note that using annual revenue in your search criteria isn’t an accurate