Boosting your 2024 B2B Marketing with Telemarketing Services: A Powerful Strategy
B2B telemarketing can be a powerful tool to supercharge your 2024 marketing efforts, but it's crucial to approach it strategically for maximum impact. Here's how: Define your goals and target audience: Goals: What do you want to achieve with telemarketing?
B-to-B : You Make the Call
This article outlines a marketing strategy that incorporates various direct marketing efforts. As the title implies this works well for the b to b professionals but can also work in the b to c space. Having a plan before implementing a
Seven Roles for Telemarketing Calls Within a Marketing Mix
There remain a number of distinct roles for telemarketing within today’s marketing mixes. Marketing is a process which requires continual adaption and innovation. In the drive to stay current, though, there can be too much focus on leading-edge techniques at the expense of
Lead Generation Statistics Show B2B Telemarketing a Useful Channel
Business to Business marketing needs to have a mix of all aspects of marketing. That over half of the B2B marketers still use direct mail and think that lead generation is most effective when done by utilizing telemarketing isn’t surprising. SEO, social
7 Ways To Be Better at Prospecting
The candor in this article about prospecting is refreshing! So many in the B2B sales and marketing arena’s tout one method to prospect for new customers. The third way in the article speaks to integrating your prospecting by utilizing telemarketing
The 3 Golden Rules for Lead Follow-Up – Inbound and Outbound Leads
I like this article a lot. The b2b lead generation and lead qualification needs to have a consistent process in order to be successful. Our customers will use our b2b telemarketing service as an extension of their sales and marketing
Who’s On Your List Says Much About What Will Be In Your Wallet
I will be the first to tell you that B2B cold calling is productive but not easy. When cold calling with a well targeted list as part of an overall marketing strategy, it will produce viable leads. So how do you go about getting a
Is the Telephone Still Effective for Prospecting?
I get asked this question all the time. I may be biased but b2b telemarketing has become more effective in this digital marketing age. We’ve been helping companies with their b2b lead generation since 1994. Our customers know that in
Does B2B telemarketing really work?
This article does a great job of showing the return on investment of b2b telemarketing and how it should be incorporated with digital channels. Integrated marketing is key to an effective strategy. In an earlier post we said, “We eat