Boosting your 2024 B2B Marketing with Telemarketing Services: A Powerful Strategy
B2B telemarketing can be a powerful tool to supercharge your 2024 marketing efforts, but it's crucial to approach it strategically for maximum impact. Here's how: Define your goals and target audience: Goals: What do you want to achieve with telemarketing?
B-to-B : You Make the Call
This article outlines a marketing strategy that incorporates various direct marketing efforts. As the title implies this works well for the b to b professionals but can also work in the b to c space. Having a plan before implementing a
Qualifying trade show leads the right way
Trade show attendance is more than “just showing up” Solid leads can be obtained when putting a plan in place to handle attendees during the show. This article does an excellent job describing a process for what to do while
Database Cleaning
When we’re hired to perform a b to b telemarketing campaign we are given a prospect list and not only will we do lead qualification and appointment setting, but we’ll also clean the list. Finding the right contact information for the decision
Warming Up Those Necessary Cold Calls: 5 Tips to Remember When Cold Calling Business Leads
Even though lots of salespeople would like to avoid cold calling altogether, it makes a very effective sales tool. Here are five things you can do to ease your anxiety and make cold calling easier. When most folks think about cold calling, they don’t get
When should companies call web-generated leads for optimal contact and qualification ratios?
I’m always asked when the best time to do follow up calling. Below is part of a report that has looked at all aspects of the business to business lead qualification process. This part of the study looks at leads in an
The Only Way to Qualify Leads is to Call Them
It amazes me how many marketing people consider a simple filling out a website form makes a prospect a qualified lead. We’ve done numerous telemarketing campaigns for companies that generate leads from inbound marketing campaigns and then realize that the
How A Telemarketing Service Can Help Your Business
A telemarketing service is a quick and affordable method to contact prospective customers directly over the phone and subsequently even face-to-face to convince them to buy a product or service. Telemarketing is a commonly used direct marketing technique and is also referred to
5 Tips for Your Lead Qualification Process
This article describes the importance of having a lead qualification process. Many of our customers hire us on a project basis to qualify their prospects acquired from inbound marketing, trade shows , and other direct marketing campaigns. Using the phone to qualify leads
Lead Generation That Converts Leads into Sales Opportunities
Recently, we were asked to help further qualify respondents to our customer’s lead generation campaign. We were able to uncover some immediate sales opportunities but we also determined where the other leads were in the sales process and helped to determine what