Types of Leads and How to Handle Them
There may be days where it seems like you have spent all your time on the phone and gotten nowhere. B2B telemarketing can be a complex system at times, and you may not always know how to handle each situation.
The Only Way to Qualify Leads is to Call Them
It amazes me how many marketing people consider a simple filling out a website form makes a prospect a qualified lead. We’ve done numerous telemarketing campaigns for companies that generate leads from inbound marketing campaigns and then realize that the
5 Tips for Your Lead Qualification Process
This article describes the importance of having a lead qualification process. Many of our customers hire us on a project basis to qualify their prospects acquired from inbound marketing, trade shows , and other direct marketing campaigns. Using the phone to qualify leads
Lead Generation That Converts Leads into Sales Opportunities
Recently, we were asked to help further qualify respondents to our customer’s lead generation campaign. We were able to uncover some immediate sales opportunities but we also determined where the other leads were in the sales process and helped to determine what
Here are 14 Lead Qualification Questions
I just finished a workshop on prospecting and writing a telemarketing scripts. The audience could easily write a description of what their company did and how they help but the biggest issue was developing the lead qualification questions. Below are samples and descriptions to help with creating
10 Lead Generation Strategies To Explore In Your B2B Organization
This article is a great resource for creating strategies for Inbound and Outbound marketing campaigns. I would add that most of the inbound strategies should have a follow up phone call component which would help to further qualify the prospects. Two
The real difference between outbound and inbound marketing
Lead generation can be so frustrating. First, you want a campaign that will produce a high volume of leads at the lowest possible cost. But that’s not enough. You also want those leads to be qualified – meaning they have real potential for
Sales lead generation
In the fourth paragraph of this article is a crucial sentence “Be careful not to depend too much on this kind of passive lead generation, though, as it may blunt your ability to actively source prospects when you need to.” There
Adding outbound telemarketing to your b2b marketing mix
The sentiment in this article rings so true. Many of our customers reach out to us for b2b telemarketing services because of their need for lead qualification and follow up phone calling. Whether they have an inside sales group or