Lead Generation That Converts Leads into Sales Opportunities
Recently, we were asked to help further qualify respondents to our customer’s lead generation campaign. We were able to uncover some immediate sales opportunities but we also determined where the other leads were in the sales process and helped to determine what
Prospecting
This article from Entrepreneur not only defines prospecting but differentiates between cold, warm and hot prospects and how each should be handled. Customers use IT’S YOUR CALL for all aspects of prospecting. Definition: The search for potential customers or buyers . When it comes to drumming up new
Here are 14 Lead Qualification Questions
I just finished a workshop on prospecting and writing a telemarketing scripts. The audience could easily write a description of what their company did and how they help but the biggest issue was developing the lead qualification questions. Below are samples and descriptions to help with creating
Lead Generation Statistics Show B2B Telemarketing a Useful Channel
Business to Business marketing needs to have a mix of all aspects of marketing. That over half of the B2B marketers still use direct mail and think that lead generation is most effective when done by utilizing telemarketing isn’t surprising. SEO, social
How to Follow-Up with Event-Based Marketing Leads
Attending a trade show, a conference or conducting a webinar/seminar are all great ways to generate leads. As this article states these are personalized approaches and this type of interaction needs to continue after the event. We have many customers
Who’s On Your List Says Much About What Will Be In Your Wallet
I will be the first to tell you that B2B cold calling is productive but not easy. When cold calling with a well targeted list as part of an overall marketing strategy, it will produce viable leads. So how do you go about getting a
B2B Telemarketing: Awesome Sales Tool, If Handled Correctly
Here’s a great article giving advice on making B2B telemarketing calls. It focuses on the outbound telemarketing aspect of sales and creating a lead generation and a lead qualification process for those inbound leads. Yes, digital marketing maybe considered less
Does B2B telemarketing really work?
This article does a great job of showing the return on investment of b2b telemarketing and how it should be incorporated with digital channels. Integrated marketing is key to an effective strategy. In an earlier post we said, “We eat
What Your Marketing Style Means For Your Business
Are you doing everything you can to promote your business? It’s always a good question to ask, especially if you’re not making the kind of progress you want. The world of marketing offers numerous strategies you can use to your