The Seven Selling Basics That’ll Make You as Great as You Want to Be
Some great points are made about the basics however the prospecting aspect is sorely lacking. Our customers hire us to add to their b2b sales process. We create lead generation and lead qualification campaigns to help their prospects through the sales cycle. Of course there are
10 Excuses for Lazy Prospecting
Memorial day is almost here which means it’s a great time to start your b2b telemarketing campaign! The list below really outlines how to rationalize not working all summer. In our experience appointment setting can be an easier task during this time
Is an Outbound Prospecting Team Right for You?
Before you consider building an outbound lead gen team, you must make sure you would actually benefit from one, which typically means your company exhibits one or more of the following 5 signs. 1. You want to grow sales but you don’t have
How Do I Get Them to Like Me?
Quite simple. Target your B2B2 Telemarketing campaigns to organizations who can truly benefit from what you have to offer. Take the time to get to know your prospect before you ever pick up the phone. There’s an age old saying “No
How to Make Lemonade from Lemons…At All Levels of Ripeness
Lemons have gotten a bad rap. While they are not so great to eat directly off the tree, they are a useful and wonderful ingredient in everything from cleaning products to our favorite refreshments. A successful business person looks upon
Quality not Quantity
Qualifying leads is an essential part of growing your potential customer base and turning prospects into sales in B2B marketing. Often, potential leads don’t respond to the first few follow up phone calls or email marketing attempts. With a large
Is the Telephone Still Effective for Prospecting?
I get asked this question all the time. I may be biased but b2b telemarketing has become more effective in this digital marketing age. We’ve been helping companies with their b2b lead generation since 1994. Our customers know that in
7 Tips for Successful Prospecting During the Holidays
This article gets it. In the B2B telemarketing/lead generation world the holidays, Fridays, including summertime can be the best time to do a cold calling campaign. As business activities relax your prospects are more apt to talk. I liken it
7 of the Craziest Cold Call Opening Lines that Actually Work
Spoiler Alert! I’m not a fan of all these openings particularly when doing a B2B telemarketing campaign. Number 7, though, is one that I wholeheartedly subscribe too. Often when receiving a cold call a prospect will be wary and skeptical