In the fourth paragraph of this article is a crucial sentence “Be careful not to depend too much on this kind of passive lead generation, though, as it may blunt your ability to actively source prospects when you need to.”  There

Content Marketing can be a very successful way to uncover prospects that are interested in your product or service.  To turn this process into a lead generation process reaching out and making personal contact with the prospects and then qualifying each one

The evolution of B2B marketing is interesting as this article states.  The statistics sighted below are not all that new but when looked at with in the context of B2B digital marketing it seems new.  Bottom line is that the B2B sales person needs