Increasing Your ROI when Utilizing B2B Telemarketing Services
B2B telemarketing can be a great way to increase ROI for your business. However, it's important to do it right in order to get the most out of your investment. Here are a few tips for increasing ROI when utilizing
Outsourcing: Which is the Right Choice for Your Business?
Time is money. You’ve heard it over and over again, but probably never understood how true it was until you started running a business. Everyday you have to deal with important tasks like marketing and payroll, not to mention the
B-to-B : You Make the Call
This article outlines a marketing strategy that incorporates various direct marketing efforts. As the title implies this works well for the b to b professionals but can also work in the b to c space. Having a plan before implementing a
How To Leverage Telemarketing in Your B-to-B Campaign
Telemarketing is the only marketing strategy that allows you to speak directly to your target market. As the article below states a b to b telemarketing campaign lets you learn in real time the status of the sales process. In B-to-B
Sales Prospecting Isn’t an Event. It’s a Campaign.
When we begin working with companies all aspects of their marketing efforts are looked at to make sure there is a process. Hiring a call center isn’t marketing campaign in itself. There have been times that we’ve seen successful telemarketing
Qualifying trade show leads the right way
Trade show attendance is more than “just showing up” Solid leads can be obtained when putting a plan in place to handle attendees during the show. This article does an excellent job describing a process for what to do while
Using Phone Surveys For Effective Client Profiling
Periodically, we are hired to help marketers with their customer surveys. Not only is it a good way to learn more about the customers but a side benefit, not mentioned in this article, is that database cleaning occurs as well. In
How Can Humor Help You Telemarketers
When conducting training’s on cold calling and telemarketing I always stress that adding humor to your conversation increases your credibility and begins to develop a sales relationship. When I first started IT’S YOUR CALL a longtime telephone sales rep and expert appointment setter
Prospecting
This article from Entrepreneur not only defines prospecting but differentiates between cold, warm and hot prospects and how each should be handled. Customers use IT’S YOUR CALL for all aspects of prospecting. Definition: The search for potential customers or buyers . When it comes to drumming up new
With Sales 2.0, Cold Calling Warms Up
Lately, we’ve been hired to do a lot of database cleaning and surveys but really our customers are hiring us to do cold calling which will help them to develop a targeted marketing list. A list is given to us and our