Pre and Post Trade Show Strategy
Utilizing the phone can be a powerful tool in both your pre- and post-trade show strategy. Here are some effective ways to leverage phone calls for success: Pre-Show: Targeted outreach: Research potential leads attending the show and make personalized phone calls introducing
Trade Show Marketing and Follow Up: Why Phone Calls Still Matter
This article describes why follow up phone calls are vital to the trade show strategy especially in the B2B arena. We often have customers that exhibit at trade shows but don't have the time to do the necessary calling to
Best practices for trade show follow-up
We have many customers who go to trade shows and generate a lot of interest in their products or services. Here is a link to a case study of how we helped one customer. Below is an article that describes
Qualifying trade show leads the right way
Trade show attendance is more than “just showing up” Solid leads can be obtained when putting a plan in place to handle attendees during the show. This article does an excellent job describing a process for what to do while
Best Practices for Following Up After the Trade Show
It’s Your Call will be exhibiting at the #CTBEXPO this Thursday June 9 at the Connecticut Convention Center in Hartford. We’ll be across from the Sales Education Hub booth #337! We can help with the Follow Up for the b to b lead
How to Build Rapport with Sales Prospects
In practically every sales training guide the first step when selling is to create a rapport. One of the under rated results of performing a cold calling campaign is that a rapport is being developed with the prospects. Making calls to an existing database to
Lead Generation Statistics Show B2B Telemarketing a Useful Channel
Business to Business marketing needs to have a mix of all aspects of marketing. That over half of the B2B marketers still use direct mail and think that lead generation is most effective when done by utilizing telemarketing isn’t surprising. SEO, social
5 Ways to Generate B2B Leads at Trade Shows
This article is written from the PR perspective but whether its from this industry perspective or any other marketing industry perspective the consensus is that a follow up phone call needs to occur after the trade show. Customers have hired IT’S
Money Making Methods for Following Up with Trade Show Leads
This article is right on about the follow up strategy for trade show leads. When I started IT’S YOUR CALL I knew that most companies didn’t do the necessary follow up on leads gathered from trade shows. I went to exhibitors
How to Follow-Up with Event-Based Marketing Leads
Attending a trade show, a conference or conducting a webinar/seminar are all great ways to generate leads. As this article states these are personalized approaches and this type of interaction needs to continue after the event. We have many customers