Pre and Post Trade Show Strategy
Utilizing the phone can be a powerful tool in both your pre- and post-trade show strategy. Here are some effective ways to leverage phone calls for success: Pre-Show: Targeted outreach: Research potential leads attending the show and make personalized phone calls introducing
Trade Show Marketing and Follow Up: Why Phone Calls Still Matter
This article describes why follow up phone calls are vital to the trade show strategy especially in the B2B arena. We often have customers that exhibit at trade shows but don't have the time to do the necessary calling to
Best practices for trade show follow-up
We have many customers who go to trade shows and generate a lot of interest in their products or services. Here is a link to a case study of how we helped one customer. Below is an article that describes
Qualifying trade show leads the right way
Trade show attendance is more than “just showing up” Solid leads can be obtained when putting a plan in place to handle attendees during the show. This article does an excellent job describing a process for what to do while
5 Tips for Your Lead Qualification Process
This article describes the importance of having a lead qualification process. Many of our customers hire us on a project basis to qualify their prospects acquired from inbound marketing, trade shows , and other direct marketing campaigns. Using the phone to qualify leads
The Insidesales.com/M.I.T. Lead Response Management Study
Recently I was asked when is the best time to call on leads. I shared the results for telemarketing from the study below. We have used the times table below to schedule calls and have had similar results. Not that we
Best Practices for Following Up After the Trade Show
It’s Your Call will be exhibiting at the #CTBEXPO this Thursday June 9 at the Connecticut Convention Center in Hartford. We’ll be across from the Sales Education Hub booth #337! We can help with the Follow Up for the b to b lead
7 Ways To Be Better at Prospecting
This article says it all. Unfortunately many small businesses don’t have the time to dedicate towards making the prospecting cold calls. It’s Your Call is a business to business telemarketing service that is dedicated to helping businesses with their marketing efforts. So many
5 Ways to Generate B2B Leads at Trade Shows
This article is written from the PR perspective but whether its from this industry perspective or any other marketing industry perspective the consensus is that a follow up phone call needs to occur after the trade show. Customers have hired IT’S
Money Making Methods for Following Up with Trade Show Leads
This article is right on about the follow up strategy for trade show leads. When I started IT’S YOUR CALL I knew that most companies didn’t do the necessary follow up on leads gathered from trade shows. I went to exhibitors