“We had telemarketing services down as a line item in our marketing budget which was key to keeping the efforts of the campaign consistent.”  The average direct mail campaign results in a .5%-1% response rate but with the combined efforts of direct mail and telemarketing, the software company had an overall response rate of 13.5%! The campaign was definitely a success. “Most importantly 10 new contracts can be tracked directly to the telemarketing and direct mail campaign,” the AVP stated.